New Seo Trends that Every Company Should Follow

Search engine optimization (SEO) has become a crucial aspect of digital marketing, especially for businesses that want to grow their online presence. SEO helps businesses to rank higher in search engine results pages (SERPs), thereby driving more traffic to their website, increasing brand visibility and ultimately generating leads and sales. However, SEO is a dynamic field that is constantly evolving, and SEO companies must keep up with the latest trends to ensure that their strategies are effective. In this blog post, we will discuss some new SEO trends that every SEO company should follow to stay ahead of the curve.

Voice Search Optimization

Voice search is growing in popularity, thanks to the proliferation of smart speakers and voice assistants like Google Assistant, Alexa, and Siri. According to a study by ComScore, 50% of all searches will be voice searches by 2022. As such, SEO companies must optimize their clients' websites for voice search to remain competitive.

To optimize for voice search, SEO companies should focus on long-tail keywords and conversational phrases. They should also ensure that their clients' website content is structured in a way that answers common questions and provides useful information. Additionally, SEO companies should ensure that their clients' websites load quickly and are mobile-friendly, as these are important factors for voice search optimization.

Artificial Intelligence (AI) and Machine Learning

AI and machine learning are transforming the SEO landscape. AI-powered tools can help SEO companies analyze large amounts of data and identify trends and patterns that would be impossible to detect manually. Machine learning algorithms can also help SEO companies optimize their clients' websites for search engines by identifying and addressing technical issues that could be holding their clients' websites back.

For instance, AI-powered tools can help SEO companies to identify low-quality content, broken links, and other technical issues that may negatively impact a website's ranking. SEO companies can then use this information to improve their clients' websites and enhance their search engine visibility.

Featured Snippets

Featured snippets are becoming increasingly important in SEO. Featured snippets are brief answers that appear at the top of SERPs in response to specific queries. Featured snippets are a great way to increase a website's visibility and drive traffic to a website. According to a study by Ahrefs, featured snippets appear on 12.3% of search queries.

To optimize for featured snippets, SEO companies should focus on answering common questions that their clients' target audience may have. They should also ensure that their clients' website content is well-structured and includes concise answers to specific queries. Additionally, SEO companies should focus on targeting long-tail keywords that are relevant to their clients' target audience.

Local SEO

Local SEO is becoming more important, particularly for businesses that rely on local customers. According to Google, 46% of all searches have a local intent. As such, SEO companies should focus on optimizing their clients' websites for local search results.

To optimize for local search, SEO companies should ensure that their clients' website content includes their clients' location information. They should also ensure that their clients' website is listed on relevant directories, such as Google My Business, Yelp, and Yellow Pages. Additionally, SEO companies should focus on generating positive customer reviews, as these can improve a business's local search ranking.

Video Optimization

Video is becoming increasingly popular, especially among younger audiences. According to a study by HubSpot, 54% of consumers want to see more video content from businesses they support. As such, SEO companies should focus on optimizing their clients' video content for search engines.

To optimize for video search, SEO companies should ensure that their clients' video content is high-quality and engaging. They should also optimize their clients' video content with relevant keywords and include transcripts and closed captions to improve accessibility. Additionally, SEO companies should focus on